Find out more: which is the UK's cheapest supermarket?. It's worth thinking about whether you want convenience or cheaper prices when deciding where to get your groceries. The full basket of 21 items came in at £31.79 at Amazon Fresh - more expensive than any of the other six retailers despite the fact smaller pack sizes had to be selected for a number of items on the list. There's a range of promotions on offer, including multibuys, meal deals and 'night in' options.īut - as is often the case with smaller convenience stores - you could end up paying more than if you visited a bigger supermarket.ĮSA Retail carried out a basket price comparison with other bigger supermarket stores, including Aldi, Asda, Lidl, Morrisons, Sainsbury's and Tesco. Amazon Fresh stores also sell Morrisons-branded products in line with its partnered delivery service. These own-label brands include 'Amazon Fresh' and 'By Amazon', as well as the 'Our Selection' premium sub-brand range. The store stocks a lower proportion of own-label products on its shelves compared with other supermarkets, according to ESA Retail. The Amazon Fresh store we visited sells mostly food and some everyday essentials such as personal hygiene products and laundry detergent. What are prices like at Amazon Fresh stores? Find out more: how a thriving fake review industry is gaming Amazon marketplace. Your debit or credit account, depending on the payment method you selected, will then be billed accordingly. 
Harry received a receipt via email around 30 minutes after leaving the store, but don't panic if you're waiting longer than this: Amazon told us that customers will be emailed receipts within a few hours of their store visit.
Find out more: how much more do you pay at convenience stores?. At Amazon, we spend the vast majority of our time thinking about improving the experience for the 99.9% of well-intentioned customers.' In response to the red onion that Harry wasn't charged for, Amazon told us: 'Just Walk Out technology is highly accurate. When you're ready, simply leave the store and wait for your receipt to come through. 
Once you've scanned the QR code at the store entrance, you're free to walk in and start shopping, using your own bag or one of Amazon's free paper bags. To get into the store you need to create an Amazon account (if you haven't got one already), download the Amazon app, choose the account or card you want your shopping to be billed to and generate a unique QR code. Shopping at an Amazon Fresh store is an entirely different experience from visiting your local Tesco or Sainsbury's.
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